STRATEGY: T. Free Photography was looking for a new product guide for their upcoming 2012 senior photography shots. We came to the conclusion that seniors within the target demographic were fans of both Abercrombie & Fitch and Chipotle so the overall design, colors, copy, and layout were not by accident . We visited retail locations for both A&F and Chipotle and studied their design, branding, and other collateral to make sure that we would be on target.

RESULTS: Not only is the design in tune with popular brands, but the text was strategically placed as well to ensure more print sales per student. Last we checked, he was doubling sales per high school senior over his average last year. Not bad.